Founded in 2015, the brand purcats was born even earlier than Cature. It's a brand particularly focus on cat litter and aims to bring a cleaner, healthier and happier environment to the coexist of cats and human. Benefited from years of fiber material science research, purcats soon became the 2nd supplier able to produce wood pellet clumping cat litter in the world. The technology makes litter pellet absorb 700% liquid on contact while stopping the creation of odor before it starts.

After the wood litter, purcats then expanded its product range to other natural materials, including pea husk, corn, and wheat. Among them, the significant tofu clumping cat litter has become the best-selling product loved by countries all over the world.